The first among many keywords is the 'average disappearance' of
무무티비 The average is the reference point and representative of the group, but the average is disappearing in Korean society recently. It is difficult for the average to play its role as social groups become polarized, driven to either extreme, or N-polarized because they exist too sporadic, or unipolar because they lean to one side.
As the COVID-19 pandemic has had a differential impact for over two years, polarization has accelerated in almost all areas, including the economy, society, education, and culture. And as the reference groups that influence individual behavior become diversified and the tendency to personalize becomes stronger, the typicality of the market is disappearing. As digital transformation develops, the platform winner-takes-all trend is intensifying.
The disappearance of the average refers to the changing standards of normal goods, normal life, normal opinions, and normality expressed as averages. It's hard to survive mediocrity. It must be special. Only exceptional fierceness that exceeds the average can be selected in a market that is depressed due to the recession.
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Hyper Personality
Unsurprisingly, Gen Z is most receptive to the average disappearance. In
Born and raised in an era where personalized services are provided for everything that can be experienced in daily life, from shopping to shopping to financial services as well as content, Generation Z naturally clearly recognizes their presence and puts effort into developing their characters elaborately. I have it. I fill in and manage elements that can best describe myself, such as appearance, hobbies, taste, job, and knowledge, like a portfolio.
There is no goal in this work that differentiates oneself from others. When your surroundings or mindset change, you update the MBTI type test results that change, and you take pictures of your changes with exercises that are good for visualization, such as climbing, boarding, flying yoga, and pole dancing.
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Concept play for Generation Z
While the story of Generation Z has emerged, I would like to look at one more keyword that can represent their daily life. This is the 'concept play' introduced in
As I explained in the 'average disappearance' keyword, it's a hard world to live in if you don't stand out or have a presence. Everyone strives to reach their shining ideals and goals. It's the same with Gen Z, but the way they achieve their goals is a bit special. In a new place, a new starting point with new encounters, we hold our own concept and act. For the so-called concept quality, a specific concept is formed, including the external aspects such as the character's attitude, tone, hairstyle, and fashion style. I follow Hermione for the concept of studying, and I follow the correct way of Naver webtoon
Recently, content on the theme of concept quality has been produced, and various related products that help concept quality are being sold. I think it's very important to understand who the concept target of Generation Z, who will be the main consumers of the future, and what kind of routine they create and live by.
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Digging Momentum
Beyond a simple hobby, more and more people are saying that they are 'serious about OO'. However, it is not that these so-called fanatics show escapist tendencies. Rather, he invests time, money, and passion in the things he loves, and is more passionate about life than anyone else. This trend is explained by combining 'digging', which means the act of digging deeply into a field that suits one's taste, and 'momentum', which means the amount of momentum or acceleration of matter and is interpreted as a turning point in an expanded sense.
Digging Momentum is explained in three types: concept type that is absorbed in the concept to feel the fun of immersion, relational type that increases the degree of immersion through active communication among people who like the same object, and satisfaction through the collection of specific objects or experiences. There is a collection type that seeks to show off. Digging may seem like a keyword against freshman, but in fact, its roots are the same. It can be found read more in the tendency to actively seek your own happy turning point or meaningful life in order to cope with the existential anxiety that is shaken amid the corona crisis and recession.
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Portfolio generation and side projects
http://www.bbc.co.uk/search?q=무무티비
The 'portfolio generation' of
In the recent job market, MZ generation office workers have become more likely to change jobs and quit their jobs. This is because, unlike the organizational culture of the past, where energy was equated with personal life and work, I am constantly trying to find a company with a better organizational culture or environment that suits me better. The cause can also be found in the recent increase in the number of short-term workers called 'gig workers'.
The portfolio generation places more importance on horizontally expanding their careers. For example, rather than trying to become an executive by building a long career in a company, they want to broaden their experience without being tied to the company. That's why I choose to change jobs. However, there are also quite a few cases where you choose side projects to gain experience.
Relatively free work with a purpose other than the main work ordered by the company is often referred to as a side project. There are many cases where people apply for work that seems to be just fun, not only in the company but also in the personal area. Companies that quickly catch the movement of the MZ generation, especially the Z generation, give them responsibility and authority and lead the market by launching products with a new perspective.
So far, we have looked at the major trend keywords in 2023 together. If 2022 was an effort to adapt to the sudden change brought about by the global pandemic, 2023 is about overcoming the phenomena caused by the pandemic and attempting to overcome them. Same. Although there are various obstacles in front of us, such as a global recession, war, high oil prices and inflation, we hope to jump over them with the wisdom of a rabbit digging three burrows to hide.